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Hand Bouquet, Sympathy, Flower Box Arrangement, Artificial Flower, Wine & Flower, Soft Toy & Flower, Vase Arrangement, Grand Opening, Fruits & Flowers, Balloon & Flowers, Basket / Table Arrangement, Helium Balloons, Wines/Champagne, Cakes, 520,
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meet the team

Pure Seed opened its doors and creates its first floral background since 1999. Since then, we have become one of the leading online florists in the country, creating floral works of art that have touched the lives os people across the nation and been a part of momentous occasions over the years. Our floral designers are inspired by nature, events and our very own clients, making each creation distinct and meaningful. Their professional expertise and artistic sensitivity has time and again resulted in breathtakingly beautiful creations. We continue to explore and evolve, to provide fresh, creative designs and memorable customer experiences for our discerning clients.

Lee Pure

Founder and Director

Pure Seed is the outlet into which Lee Pure channels her creative and artistic passions. As the Founder and Director of this florist, she has grown and nurtured it through sheer determination and diligence, and continues to be passionate about the flowers that is the foundation of our business. Her great and unique sense of style is evident in every arrangement that we create.


Customer Service Manager

Alice is the epitome of the perfect Customer Service Manager. Her humour and quick wit manage to charm not just the customers, but everyone at Pure Seed who works with her, and her chattiness endears her to those around her. Her personable personality contributes to her talent at problem-solving.


Customer Service Personnel

A young person with an old soul’ would describe Gennie in a single sentence. She is the youngest of the team, yet demonstrates sensibility and smarts beyond her age. We know we can count on her to be attentive and steady in carrying out her work as a Customer Service Personnel.


Account Executive

Annette is an account executive who embodies the qualities of being detailed. She manages the day-to-day details of accounts, including coordinating with internal and external teams. She is also incredibly careful in her approach. She understands the importance of accuracy and precision in her work and takes great care to ensure that every detail is correct.

Besides, Annette is a warm and approachable person , her friendly nature makes her easy to talk to.


Production Manager

Siti is exactly what any business would look for in a Production Manager. Her calmness and decisiveness, especially during peak periods, ensure that our floral arrangements can be completed and delivered on time. Because she is a fast learner, she has become an incredibly capable manager and keeps us on our toes to ensure that our customers receive the perfect flower arrangement that they deserve.


Floral Designer

Aishah inspires everyone with her dedication to her art. Her energy infuses the flower studio with a cheerful vibe. Her co-operative nature makes her a joy to work with and moves work along at a happy pace.


Floral designer

Michelle grows through self-motivation, a trait that is evident in her work as well as positive personality. Her well-organised approach, together with her ability to be flexible when required, helps her face any challenge thrown at her, and overcome it with optimism and enthusiasm.


Florist Designer

Since joining us, Khaled has proven to be smart and a fast learner, quickly picking up the ins and outs of how our floral studio flows. His adaptable and steady nature has proven to be immeasurably useful when we are at our busiest. Having a warm personality and being a great team player also make his colleagues look forward to working with him every day.


Floral Designer

Silumi is a combination of hard-working and enthusiasm, which makes her a blessing especially when our floral studio is swamped with orders. She is a responsible team player, so we know we can rely on her to complete your orders perfectly and in a timely manner.


Floral Designer

Hannan, and exceptional florist who has passion for design and talent for creativity . His attention to detail is unparalleled, and he always goes the extra mile to make sure that every arrangement is perfect.

Hannan's creativity is not limited to his work. He also has a great sense of humor and a fun-loving personality that makes him a pleasure to work with. He is approachable and friendly, and his positive attitude helps to create a positive and uplifting work environment for everyone.


Floral Designer

Meet Bayzid, a talented florist who has just joined our team. Bayzid is a true design enthusiast who is passionate about creating beautiful and memorable floral arrangements. He is also a team player who loves working collaboratively with others to achieve common goals.

Despite being quiet, Bayzid is incredibly efficient and always completes his tasks on time. He understands the importance of meeting deadlines and takes great care to ensure that his work is completed to the highest standards.


Floral Designer

Meet Kris, our vibrant team member who has a true passion for flowers. Despite her fierce appearance, she has a kind heart and always brings a warm smile to us. Kris brightens up our office with her helpful nature. She's not just thoughtful, but also generous, often surprising her colleagues with drinks or treats. We're grateful to have Kris as part of our Pureseed family!


Florist Helpder

As an employee, Lina is determined and organised, which helps keep the studio in order as the rest of us are bustling about fulfilling orders. As a colleague, she is quiet, friendly, and considerate towards others, and we are glad to have her as part of our family.


Florist Helper

We rely on friendly Alom to complete the hundreds of floral arrangements made in our studio. His cooperative and helpful attitude makes the work of others easier, and we know we can always turn to him and expect a cheerful response.


Logistic Manager

With the numerous deliveries we have to carry out every day, we are fortunate to have a Logistic Manager as dependable as Lee. He has a strong sense of responsibility and carries out the complicated arrangements with such efficiency that we often marvel at his skill. At times when it gets challenging, his resourcefulness always gets us through.



You might meet easy-going Zam if you order flowers from Pure Seed. He is one of our drivers, and his steady nature makes sure that deliveries are completed in a timely manner. He is a highly productive member of our team, who is also very smart, and this invaluable combination in one individual makes us greatly appreciate having him on our team.

Mr Liew


Mr Liew is such a friendly fellow that you would be delighted to be delivered the floral gift by him. He is also very alert and attentive to his work, which results in the deliveries being kept in excellent condition and completed with minimal errors. Mr Liew often volunteers to help out wherever, whenever he can, and that endears him to the rest of the team.



Keong is not only friendly, but exudes happiness. His sense of humour and often perky mood are infectious; we’re sure even the people who receive the deliveries from him, in that few minutes, can feel it too. He is responsive to requests and happy to help out, and it is our great advantage to have him in our midst.



Sofian’s easy-going nature doesn’t waver even when orders are flowing and schedules are tight. He is a valuable and responsible team player, ensuring orders are delivered properly. Look out for this friendly man when receiving your flowers. 

Lee Fan


We need someone as hard-working and steady as Lee Fan to keep our website - through which we reach customers 24/7 - running like a well-oiled machine. She is well-organised and self-motivated, which means we can always rest assured that is in good hands. On top of that, she is incredibly attentive to details, thoughtful and passionate, which shine through in her work.